{foreach from=$rows item=row}
   <tr bgcolor="{cycle values="#fff7ef,#ffffff"}">
     <td class="TableContents">
         <input type="checkbox" name="products[]" value="{$row.ProductID}">
     </td>

     {foreach from=$row item=col_value}
        {if $col_value != $row.ProductID}
             <td class="TableContents">{$col_value}</td>
        {/if}
     {/foreach}
   </tr>
{/foreach}