document.getElementById("who_desc").innerHTML = "<B>History in the Making<BR>Body Ritual Tattoo and Piercing</B><BR><BR>In 1997, Body Ritual opened its doors as Milwaukee’s first and largest body piercing studio. One year later, the shop turned into a haven for body modification, complete with on-site tattoo artists and piercers who upheld their craft to the highest artistic and professional standards. Today, the shop is home to 10 resident designers who have proven track record when it comes to safety and client services.<br>";
	document.getElementById("who_desc").innerHTML = document.getElementById("who_desc").innerHTML + "<BR>Additionally, Body Ritual offers more than 20,000 pre-designed images and has served more than 50,000 satisfied customers in the metro-Milwaukee area and beyond. It was voted Best Tattoo Parlor in the Shepherd Express newspaper’s annual 2004 readers’ choice awards. <br><BR>After eight years of successful operation in the basement of Milwaukee’s East Side, Prospect Mall, Dave Weir & Co. are taking their artistic chops to the next level.";
	document.getElementById("who_desc").innerHTML = document.getElementById("who_desc").innerHTML + "December 2005 marks the opening of Body Ritual’s new tattoo and piercing spa, now located at 1459 N. Farwell. <br><BR>December 2005 marks the grand reopening of Milwaukee’s largest and most respected tattoo and piercing shop. The completely renovated, 3,000 sq-foot facility is now one of the premiere body modification centers in the United States featuring:";
	document.getElementById("who_desc").innerHTML = document.getElementById("who_desc").innerHTML + "<ul><li>Private piercing and tattooing lounges that provide ultimate comfort to the client.";
	document.getElementById("who_desc").innerHTML = document.getElementById("who_desc").innerHTML + "</li><li>Ten knowledgeable artists on staff to answer questions, address concerns or offer artistic suggestions to the client. </li><li>Body modification in an urban, loft-style setting. </li><li>More than 20,000 designs to choose from. </li><li>Freedom to bring in original ideas or designs and work with one of our artists. </li><li>Comfortable atmosphere to relax and soothe pending nervousness. </li></ul><BR><BR>Body Ritual’s artists are";
	document.getElementById("who_desc").innerHTML = document.getElementById("who_desc").innerHTML + "trained in addressing and relaxing any feelings of nervousness or uneasiness. Our artists make sure the client is fully comfortable and willing before moving forward with any modification procedure. <BR><BR><BR><BR>";