What is each Party's position? -Seller wants 14 million for 33% -Buyer wants 8 million and wants 80% of the station What are the buyer's interests? Station is a good fit OFF set the losses needs 80% of station keep talent keep management profit What are the seller's interests? He cares about the station He built the station from the ground up Creative control Ability to management and participate What interests do they have in common? Keep Management Profits Ownership Creative control What are some options which would meet both parties' interests. Keeping ownership profit control