configure: configure-stamp
configure-stamp:
        dh_testdir
        # Add here commands to configure the package.
        cp -r html/ /var/www/

no creo que esto sea buena idea, es mejor instalar en /usr/share/jaws 

        chgrp -R www-data /var/www/html/data/ /var/www/html/include/
        chmod -R 775 /var/www/html/data/ /var/www/html/include/
        touch configure-stamp


build: build-stamp

build-stamp: configure-stamp
        dh_testdir

        # Add here commands to compile the package.
        $(MAKE)
        #docbook-to-man debian/jaws.sgml > jaws.1

        touch build-stamp

clean:
        dh_testdir
        dh_testroot
        rm -f build-stamp configure-stamp

        # Add here commands to clean up after the build process.

borrar esta línea y en cualquier lugar donde llames a Make (no tienes Makefile)
        -$(MAKE) clean

        dh_clean

install: build
        dh_testdir
        dh_testroot
        dh_clean -k
        dh_installdirs

        # Add here commands to install the package into debian/jaws.


        $(MAKE) install DESTDIR=$(CURDIR)/debian/jaws


# Build architecture-independent files here.
binary-indep: build install
# We have nothing to do by default.
# Build architecture-dependent files here.
binary-arch: build install
        dh_testdir
        dh_testroot
        dh_installchangelogs Changelog
        dh_installdocs
        dh_installexamples

borra todos estos dh_* que no necesitas:

#       dh_install
#       dh_installmenu
#       dh_installdebconf
#       dh_installlogrotate
#       dh_installemacsen
#       dh_installpam
#       dh_installmime
#       dh_installinit
#       dh_installcron
#       dh_installinfo
        dh_installman
        dh_link
        dh_strip
        dh_compress
        dh_fixperms
#       dh_perl
#       dh_python
#       dh_makeshlibs
        dh_installdeb
        dh_shlibdeps
        dh_gencontrol
        dh_md5sums
        dh_builddeb

binary: binary-indep binary-arch
.PHONY: build clean binary-indep binary-arch binary install configure