The Restaurant


Mission Statement:
Type of venture: We are going to open up a fast food restaurant that sells hamburgers and fries.
Products:  We are going to sell lunch and dinner. Our products will be hamburgers, fries, chicken nuggets and other fast food.
Purpose:  The purpose is to make money by opening a restaurant on Shoal Point Rd. where there are many residents and no restaurant at their convenience.
Customers:  We will be selling to people who link in the neighborhoods off of Shoal Point Rd. because there isn’t any restaurants around that area.
 







Market Analysis:
•	Customers of all ages (mostly customers who live close) 
•	Products people will buy are steak, hamburgers and chicken
•	New houses are being built, so building a fast food restaurant for these people who live around Shoal Point is a good business strategy.
•	The competition is very limited in this area. The competition around are Pizza Pizza, Pizza Pino’s, A&W, Tim Horton’s, and subway.
•	We don’t make pizza so our only competitor would be A&W, but they overprice their meals compared to our prices.
•	The small meals would cost under 5$. Larger meals will be from 5 to 10 dollars.
•	Our advertisements would be signs and flyers.


Resource Analysis 

-	equipment we need are hamburgers press, fridge, drink dispenser, freezer, deep fryer, condiment dispenser, cash registers, microwave, oven, dish washer, cutlery(plastic), napkins, garbage bin , chairs , tables, trays. 
-	Human resources we need are cashiers , cooks, dish washer/ garbage boy, manager 
-	Venture would be located by the walking path on Shoal Point rd. 
-	We require 140,000 sq. ft. of land 
-	We need flat cement land for our restaurant 
-	We would rent a building to create revenue then buy our own place 
-	Our products like meat will be bought from other manufacturers 
-	Raw materials such as meat and potatoes will be needed 
-	Every 2 weeks we receive a supply of food. There return policy is if a box is damaged anyway its free. 
-	The total cost for all our expenses will be a lot
Operating Strategy 
•	The people who will be doing each job will be those who are hired for each position. There will be a manager at cash to supervise the other workers.
•	The people will be encouraged to talk to each other and get to know the people around you.
•	Our facility will be like any McDonalds or Wendy’s.
•	All food making will be generally done behind the cash register like salads and fries. The burgers will be done 7 feet behind the front counter.
•	Supply from all food manufactures will be delivered to the back and the supplies will be managed by a supply manager.
•	Records such as supply prices, sale prices and employee sheets will be kept
•	We will look for deals when buying our products
Financial Strategy: 
Proforma 			Income Statement		Total
$ In-sales			250,000			250,000
$ Out Expenses
Rent 				30,000
Utilities			20,000
Hydro/ Water bill		40,000
Food stock			15,000
Salary				20,000				
-115,000
							          $ 135,000											

Proforma			Balance Sheet			Total
(own) Assets
Supplies			10,000				105,000
Stock				60,000
Computer			20,000
Utilities			15,000

(owe) Liabilities 
Rent 				30,000				-50,000
Line of Credit			20,000					

Owner’s Equitity						$ 55,000

Bank Loans:
The banks we are asking for loans from are CIBC, ING Direct and Bank of Montreal. We already have $200,000 of our own money that we have saved. We just need another $200,000 to start our restaurant.