joe@xanadu /usr/local/lib/pkgconfig $ cat libsynce.pc 
prefix=/usr/local
exec_prefix=${prefix}
libdir=${exec_prefix}/lib
includedir=${prefix}/include

Name: libsynce
Description: A helper library for SynCE, a framework to sync WinCE devices
Version: 0.9.3
Libs: -L${libdir} -lsynce
Cflags: -I${includedir}