SB Consulting Sample Survey Questions: Please Circle the best answer:
On average, how often do you purchase clothes from your college bookstore?
Weekly Monthly 1-2 times per semester Less than once per semester

When do you purchase most of your collegiate apparel?
Before freshman year At the beginning of freshman year 1-2 times a year 3+ times a year Right before graduation

When you purchase collegiate apparel is it:
On a whim Before sporting events Before holidays For planned events

4- Rank the most important criteria you use when deciding on what collegiate apparel to purchase? (1-5, 1 being most important) Price, Brand, Fit, Design, Other (specify) 1___________ 2___________ 3___________ 4__________ 5___________ - When purchasing collegiate apparel, to what extent do you pay attention to the brand of the clothing? (such as Champion, Jansport, 140 North, Polo, etc) (A) Not at all (B) Some (C) Very much - Are you familiar with the website YouTube.com? (A)Yes (B)No * How often do you visit YouTube.com? (A) Daily (B)A few times per week (C)A few times per month (D)Less than a few times per month * Have you ever posted videos on YouTube.com? (A)Yes (B)No * Would you post a short video on YouTube.com in order for a chance to win a college clothing package? (A)Definitely Not (B)Probably Not (C)Maybe (D)Probably Yes (E)Definitely * Would you post a short video on YouTube.com in order for a chance to win a spring break trip? (A)Definitely Not (B)Probably Not (C)Maybe (D)Probably Yes (E)Definitely - Are you familiar with CollegeHumor.com? (A)Yes (B)No * How often do you visit CollegeHumor.com? (A)Daily (B)A few times per week (C)A few times per month (D)Less than a few times per month * Have you ever noticed contests on CollegeHumor.com? (A)Yes (B)No * If yes, have you ever participated in contests on CollegeHumor.com? (A)Yes (B)No - Are you a registered member of Facebook.com? (A)Yes (B)No * How often do you visit Facebook.com? (A)Daily (B)A few times per week (C)A few times per month (D)Less than a few times per month * Are you familiar with corporate sponsored groups on Facebook.com? (A)Yes (B)No * Have you ever joined a corporate sponsored group on Facebook.com? (A)Yes (B)No ** Which ones?___________________________________________ ** Why did you decide to join the group?______________________ _____________________________________________________ * Would you join a collegiate apparel company’s Facebook.com group for the chance to win a free college sweatshirt or college clothing package? (A)Definitely Not (B)Probably Not (C)Maybe (D)Probably Yes (E)Definitely * Would you join a collegiate apparel company’s Facebook.com group for the chance to win a free spring break trip? (A)Definitely Not (B)Probably Not (C)Maybe (D)Probably Yes (E)Definitely - Do you have a MySpace profile or visit MySpace? (A)Yes (B)No * How often do you go on MySpace? (A)Daily (B)A few times per week (C)A few times per month (D)Less than a few times per month - What TWO clothing lines do you most prefer to wear? (A)American Eagle (B)Abercrombie and Fitch (C)Aeropostale (D)Hollister (E)Gap (F)American Apparel (G)Urban Outfitters (H)Other_____________ - Are you familiar with the clothing retailer American Apparel? (A)Yes (B)No - Have you ever shopped at American Apparel? (A)Yes (B)No - Have you heard of American Apparel’s online promotions? (A)Yes (B)No * If yes, what do you think of them? (A)They didn’t do anything for me (B)Neither here nor there (B)They were cool - Are you familiar with Habitat for Humanity? (A)Yes (B)No * Have you ever participated in a Habitat for Humanity event? (A)Yes (B)No - Would you be more likely to purchase a company’s product (clothing) if they were a partner with Habitat for Humanity? (A)Definitely Not (B)Probably Not (C)Maybe (D)Probably Yes (E)Definitely Have you ever heard of League Collegiate Wear? (A)Yes (B)No What is your academic year? (A)Pre-freshman (B)Freshman (C)Sophomore (D)Junior (E)Senior (F)Alumni What is your gender? (A)Male (B)Female What College or University do you attend? College/University _______________________