mi = e_menu_item_new(m);

   e_menu_item_label_set(mi, _("Favorite Applications"));
   e_util_menu_item_edje_icon_set(mi, "enlightenment/favorites");

   subm = e_int_menus_favorite_apps_new();
if (subm) 
{
   dat->apps = subm;
   e_menu_item_submenu_set(mi, subm);
}