cd ~/svn  
svnadmin create domainname.tld  
mkdir -p domainname.tld/trunk/public_html
cd ~/svn/domainname.tld
svn import trunk file:///Users/shortname/svn/domainname.tld/trunk -m "initial import"
rsync -avuz --exclude-from='exclude-files.txt' trunk/public_html/ myuser@domainname.tld:~/public_html