ping "ip" gives me "network unreachable"

eth0      Link encap:Ethernet  HWaddr 00:14:2A:58:BB:0C  
          inet addr:192.168.1.104  Bcast:192.168.1.255  Mask:255.255.255.0
          UP BROADCAST RUNNING MULTICAST  MTU:1500  Metric:1
          RX packets:26 errors:0 dropped:0 overruns:0 frame:0
          TX packets:8 errors:0 dropped:0 overruns:0 carrier:0
          collisions:0 txqueuelen:1000 
          RX bytes:2082 (2.0 Kb)  TX bytes:945 (945.0 b)
          Interrupt:18 Base address:0xec00 

lo        Link encap:Local Loopback  
          inet addr:127.0.0.1  Mask:255.0.0.0
          UP LOOPBACK RUNNING  MTU:16436  Metric:1
          RX packets:0 errors:0 dropped:0 overruns:0 frame:0
          TX packets:0 errors:0 dropped:0 overruns:0 carrier:0
          collisions:0 txqueuelen:0 
          RX bytes:0 (0.0 b)  TX bytes:0 (0.0 b)

#
# /etc/rc.conf - Main Configuration for Arch Linux
#

#
# -----------------------------------------------------------------------
# LOCALIZATION
# -----------------------------------------------------------------------
#
# LOCALE: available languages can be listed with the 'locale -a' command
# HARDWARECLOCK: set to "UTC" or "localtime"
# TIMEZONE: timezones are found in /usr/share/zoneinfo
# KEYMAP: keymaps are found in /usr/share/kbd/keymaps
# CONSOLEFONT: found in /usr/share/kbd/consolefonts (only needed for non-US)
# CONSOLEMAP: found in /usr/share/kbd/unimaps
# USECOLOR: use ANSI color sequences in startup messages
#
LOCALE="es_ES.utf8"
HARDWARECLOCK="localtime"
TIMEZONE="America/Bogota"
KEYMAP="es.map.gz"
CONSOLEFONT=
CONSOLEMAP=
USECOLOR="yes"

#
# -----------------------------------------------------------------------
# HARDWARE
# -----------------------------------------------------------------------
#
# Scan hardware and load required modules at bootup
MOD_AUTOLOAD="yes"
# Module Blacklist - modules in this list will never be loaded by udev
MOD_BLACKLIST=()
#
# Modules to load at boot-up (in this order)
#   - prefix a module with a ! to blacklist it
#
MODULES=()
# Scan for LVM volume groups at startup, required if you use LVM
USELVM="no"

#
# -----------------------------------------------------------------------
# NETWORKING
# -----------------------------------------------------------------------
#
HOSTNAME="myhost"
#
# Interfaces to start at boot-up (in this order)
# Declare each interface then list in INTERFACES
#   - prefix an entry in INTERFACES with a ! to disable it
#   - no hyphens in your interface names - Bash doesn't like it
#
# Note: to use DHCP, set your interface to be "dhcp" (eth0="dhcp")
#
lo="lo 127.0.0.1"
#eth0="eth0 192.168.0.2 netmask 255.255.255.0 broadcast 192.168.0.255"
eth0="dhcp"
INTERFACES=(lo eth0)
#
# Routes to start at boot-up (in this order)
# Declare each route then list in ROUTES
#   - prefix an entry in ROUTES with a ! to disable it
#
gateway="default gw 192.168.0.1"
ROUTES=(!gateway)
#
# Enable these network profiles at boot-up.  These are only useful
# if you happen to need multiple network configurations (ie, laptop users)
#   - set to 'menu' to present a menu during boot-up (dialog package required)
#   - prefix an entry with a ! to disable it
#
# Network profiles are found in /etc/network-profiles
#
#NET_PROFILES=(main)

#
# -----------------------------------------------------------------------
# DAEMONS
# -----------------------------------------------------------------------
#
# Daemons to start at boot-up (in this order)
#   - prefix a daemon with a ! to disable it
#   - prefix a daemon with a @ to start it up in the background
#
DAEMONS=(syslog-ng !hotplug !pcmcia @network @netfs @crond)


# End of file
PING 192.168.1.254 (192.168.1.254) 56(84) bytes of data.
64 bytes from 192.168.1.254: icmp_seq=1 ttl=64 time=1.00 ms
64 bytes from 192.168.1.254: icmp_seq=2 ttl=64 time=0.574 ms
64 bytes from 192.168.1.254: icmp_seq=3 ttl=64 time=0.522 ms
64 bytes from 192.168.1.254: icmp_seq=4 ttl=64 time=0.635 ms
64 bytes from 192.168.1.254: icmp_seq=5 ttl=64 time=0.653 ms

--- 192.168.1.254 ping statistics ---
5 packets transmitted, 5 received, 0% packet loss, time 3997ms
rtt min/avg/max/mdev = 0.522/0.677/1.003/0.170 ms
Kernel IP routing table
Destination     Gateway         Genmask         Flags Metric Ref    Use Iface
192.168.1.0     0.0.0.0         255.255.255.0   U     0      0        0 eth0