christopher@ubuntu:/etc/udev/rules.d$ cat 85-ifupdown.rules 
# This file causes network devices to be brought up or down as a result
# of hardware being added or removed, including that which isn't ordinarily
# removable.
# See udev(7) for syntax.

SUBSYSTEM=="net", DRIVERS=="?*", GOTO="net_start"
GOTO="net_end"

LABEL="net_start"

# Bring devices up and down only if they're marked auto.
# Use start-stop-daemon so we don't wait on dhcp
ACTION=="add",          RUN+="/sbin/start-stop-daemon --start --background --pidfile /var/run/network/bogus --startas /sbin/ifup -- --allow auto $env{INTERFACE}"
ACTION=="remove",       RUN+="/sbin/start-stop-daemon --start --background --pidfile /var/run/network/bogus --startas /sbin/ifdown -- --allow auto $env{INTERFACE}"

LABEL="net_end"



EDITED TO:

root@ubuntu:/etc/udev/rules.d# cat 85-ifupdown.rules 
# This file causes network devices to be brought up or down as a result
# of hardware being added or removed, including that which isn't ordinarily
# removable.
# See udev(7) for syntax.

SUBSYSTEM=="net", DRIVERS=="via_rhine", ATTRS{address}=="00:16:35:7E:74:69", NAME="eth0"

SUBSYSTEM=="net", DRIVERS=="?*", GOTO="net_start"
GOTO="net_end"

LABEL="net_start"

# Bring devices up and down only if they're marked auto.
# Use start-stop-daemon so we don't wait on dhcp
ACTION=="add",          RUN+="/sbin/start-stop-daemon --start --background --pidfile /var/run/network/bogus --startas /sbin/ifup -- --allow auto $env{INTERFACE}"
ACTION=="remove",       RUN+="/sbin/start-stop-daemon --start --background --pidfile /var/run/network/bogus --startas /sbin/ifdown -- --allow auto $env{INTERFACE}"

LABEL="net_end"