while ((row = mysql_fetch_row(res))) {
        char action_data[256];
        int action_value;
        char keystroke[2];

        snprintf(keystroke, sizeof(keystroke), row[ACTION_KEYSTROKE]);
        snprintf(action_data, sizeof(action_data), row[ACTION_DATA]);
        action_value = atol(row[ACTION_VALUE]);

        switch_ivr_menu_bind_action(menu, action_value, action_data, keystroke);
    }
    status = switch_ivr_menu_execute(session, menu, "main", NULL);
    switch_ivr_menu_stack_free(menu);