BusRider is a sole-proprietorship, owned and operated by Sebastien Beach, that seeks to become a market leader in student guides in London, Ontario. By solving the problem of London’s unusable public transit schedules, BusRider hopes to show students new to London what the city has to offer. BusRider’s main product—The BusRider’s Guide to London—is a printed guide to London that focuses on student interests. The guide will be accompanied by an online version that has more features.

	Beach is midway through a bachelor in in Finance and Administration and is looking toward the Richard Ivey School of Business. He hopes that by committing time and effort to the business, he will gain invaluable experience that will give him an edge in is studies. He also hopes that BusRider will help pay for his and his part time workers' tuition fees.

	BusRider is structured as a sole-proprietorship and is entirely financed on equity. Its advertising costs are affordable and its advertising plans are comprehensive. Our market research shows that businesses are interested in our venture and our flexibility only underscores this fact. 

	BusRider will employ four part-time workers and a website developer. The part-time employees will help Beach in the areas of 

Guides are distributed freely and funded through advertisements.

	BusRider will begin operations on January 1st, 2009 and work up until the end of August 2009 to produce the first version of the guide. The guide will be distributed primary during Western's Orientation Week; however, several convenience stores will have guides to give out throughout the year.