RewriteRule ^place/([\w\d\s\-_\+]+)/(.+) /about-parcel-by-region.php?parcel=$2&region=$1

Returns 404: http://svc.sl.net.marvulous.co.uk/place/Uruti+Point/Fiction+and+Lattes+Coffee+House%2FKelly+Yap+Artist+Galleries
Doesn't : http://svc.sl.net.marvulous.co.uk/place/Uruti+Point/Fiction+and+Lattes+Coffee+House/Kelly+Yap+Artist+Galleries