Equation: (Exact Phrase Hit)+(AdjacencyFactor)+(Weight) * (PageRank/Links)

    Google ignores some words*:
a, about, an, and, are, as, at, be, by, from, how, i, in, is, it, of,
on, or, that, the, this, to, we, what, when, where, which, with

     Google's Boolean Modifiers
• AND is always implied.
• OR: Escobar (Narcotics
  OR Cocaine)
• "-" = NOT: Escobar -Pablo
• "+" = MUST: Escobar
  +Roberto
• Use quotes for exact
  phrase matching:
   – "nobody puts baby in a corner"

        Review: Basic Search
• Use the plus sign (+) to force a search for an
  overly common word. Use the minus sign (-) to
  exclude a term from a search. No space follows
  these signs.
• To search for a phrase, supply the phrase
  surrounded by double quotes (" ").
• A period (.) serves as a single-character
  wildcard.
• An asterisk (*) represents any word—not the
  completion of a word, as is traditionally used.