<?php

function blah_menu($may_cache) {
  $items = array();

  $items[] = array(
    'path' => 'products',
    'callback' => 'thingy_mc_thinger',
    'access' => TRUE,
  );

  return $items;
}

function thingy_mc_thinger() {
  $view = views_get_view('products');
  return views_build_view('page', $view);
}